When our friends down at Brita designed the ULTRAMAX, they had you in mind. They knew what you liked: large quantities of filtered, pure, chilled water for your enjoyment. Holding up to 18 glasses of water and conveniently shaped to fit a shelf in YOUR fridge specifically, this Brita Ultramax was truly made for you.
The Picture:
Now Brita is a modest company. They don't like to brag much about their accomplishments, so they had little to say about their crown jewel. Still, though, here's what they had to say:
Brita Ultramax Webpage
Because no Brita pitcher or dispenser is complete without the Brita filter its self (sold separately in stores), we have decided to include not one, not two, but THREE Brita filters designed specifically for your new Brita Ultramax Dispenser:
Picture with filters:
To put it into context, here's what these things cost:
Altogether, this package is worth (minus the tax you would pay in-stores) $62.98 (based on the Brita website). We're selling it for $30.00. You do the math.